This privacy statement discloses the privacy practices for Makiska Media Corporation ("Makiska") for our online activities and offline business practices. Makiska is committed to the use of fair information practices, as set out below.
INFORMATION COLLECTION AND USE: Makiska will collect information from our customers and site visitors at several different points on the web site or in email, written or telephone conversions, application service arrangements, surveys, promotions or otherwise in order to allow our customers to best enjoy the site features and to further our ongoing commercial relationship. Makiska is the sole owner of the information collected, and without your consent we will not sell or share this information to any third parties in any manner that is different from what is disclosed in this statement.
Personal information in this policy means information about an identifiable individual as that term is defined in applicable Canadian federal, provincial or territorial privacy legislation in effect from time to time. As a general rule, Canadian privacy legislation does not consider personal information which is business-related information - such as the information which is shown on a person's business card - to be personal information. Likewise, non-identifiable personal information - which means information about an individual where the personal identifiers have been removed, so that it is impossible to determine the identity of the person to whom the information relates - is not considered to be personal information.
SERVICE REQUESTS: In order to obtain a price quote, register as a customer or apply for registration as a dealer or reseller, a site visitor may be required to first complete the requisite form. Site visitors are required to give their contact information (such as name, address, telephone number and e-mail address). This information is used to contact the user and provide information or services that they have requested. All customer information obtained via the request forms is kept confidential.
This information will be utilized by Makiska to provide services to you, to provide details of how you may better utilize the site services which you have selected to receive, and to provide information regarding other products or services which we can offer. Your provision of information will provide authorization for the usage and provision of that information (excluding always any financial or credit card or other like information): (i) to third parties to allow them to contact you for other marketing or commercial purposes; and (ii) for the use of the site, our agents, or other third party organizations for other marketing or commercial purposes.
ONLINE TRANSACTION ORDERS: Information is requested from the site visitor on the online order form. Here site visitor must provide contact information (like name and address) and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill customer's orders. If Makiska has trouble processing an order, this contact information is used to get in touch with the customer.
Financial information relating to online credit card transactions processed online will be handled via our professional payment authorization service provider chosen for convenience, security and reliability. For your security, Makiska does not maintain credit card information in its own databases or on its servers in respect of online transactions. The purchase price and the credit card information will be collected on a secure site, and will be supplied and maintained in our professional payment authorization service providerâ€™s database. This information is collected and encrypted via a secure server to ensure that others cannot read it. Once on the secure server your credit card information is sent to a third party intermediary for processing.
CHILDREN: Children under the age of 18 are not permitted to use our services and we make every reasonable effort to ensure this. The site will never knowingly or intentionally collect any personal information about children under the age of 13. If the site obtains actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from the database. Because it does not knowingly or intentionally collect such information, to the best of the site's knowledge and belief, it has no such information to use or to disclose to a third party.
EMAIL: To enhance your experience as a customer, we may send out notifications, newsletters and site announcements, and from time to time third party offers from companies that we feel may have something that will benefit you. Our site provides you with the opportunity to opt-out of receiving different types of communications (except system communications, or communications required for account maintenance or consummation of services or product ordered, which are mandatory).
CONTACT OPT OUT: You may choose to provide our site with your email address, personal information, or any other information for the purposes of opting-out of receiving email solicitations in respect of the site. Such use and disclosure shall be carried out in order to allow compliance with our internal and site policies, and to take all steps we deem necessary in order to ensure compliance with the CAN-SPAM Act of 2003 (United States) or other like or comparable legislation applicable to Canada. As such, and without limiting the foregoing, email addresses or any other information you provide may be compiled into a suppression list or other database, and may be provided to third party publishers, advertisers or otherwise for the purposes "scrubbing" their own lists to ensure such third parties do not provide email solicitations in respect of the site to opted out persons. However, the site shall not be responsible for the consequences of any release, use or abuse of the information which has been provided in good faith to the third party in furtherance of the effecting opt-out requests, whether such release, use or abuse by that third party was is in breach of any confidentiality agreements or otherwise.
COOKIES: A cookie is a piece of data stored on the user's hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. If site visitor rejects the cookie, they may still use the site, but the user will be limited in some areas of our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on the site.
LOG FILES: We use IP addresses, cookies and other tracking methods to analyze trends, avoid fraudulent or abusive activities, administer the site, track user's movement, and gather broad demographic and geographic information for aggregate use. We may store demographic information, along with the visitor's email address, in a database (i) for the purpose for which the information was originally provided by a visitor, (ii) to pre-populate information fields in the event a site visitor wishes to sign up for and/or subscribe to services, promotions or offers in the future, (iii) to ensure that a site visitor will not be repeatedly exposed to the same ads, offers and promotions while visiting the site, and (iv) to, in connection with regular communication with a site visitor, include offers, promotions or advertisements historically, or likely to be, of interest to that site visitor.
SHARING: We may share demographic information with our partners and advertisers. This is generally not linked to any personal information that can identify any individual person. However, Makiska may send e-mails or mail about special site offers or other offers or information that may be of interest to the user based on the information we collect.
To operate the site, including processing your transactions and supporting your activities on the site, we may share your personal information with our agents, representatives, contractors and service providers so they can provide us with support services such as authorization of credit card transactions, email origination, receipt or support services, customer relationship management services, order fulfillment, advertisements, sweepstakes and promotional fulfillment. By purchasing, or registering or making reservations for, products or services offered or sponsored by third parties on the site, or electing to receive communications (such as emails or subscriptions) or electing to participate in contests, sweepstakes or other programs (such as discount or rewards programs), offered or sponsored by third parties on the site, you consent to our providing your personal information to those third parties. Those third parties may use your personal information in accordance with their own privacy policies. You will need to contact those third parties to instruct them directly regarding your preferences for the use of your personal information by them. Additionally, you agree that we may use and disclose all such information so submitted to such third parties in the same manner in which we are entitled to use and disclose any other information you submit to us.
For instance, Makiska uses an outside company (such as UPS, USPS, Fed Ex. etc.) to ship materials, outside data facilities (to house servers and provide facility/bandwidth), and a credit card processing company to bill customers for goods and services. These companies do not to our knowledge, retain, share, store or use personally identifiable information for any secondary purposes.
By purchasing, or registering or making reservations for, products or services of third parties offered on the site, or by participating in programs offered on the site that are administered by third parties and that require you to submit financial information in order to use them, you also consent to our providing your financial information to those third parties. Additionally, if the page on which you submit information is a Co-Branded Page, or was accessed by clicking on a link on a Co-Branded Page, then we may share your information with the associated Co-Branded Company. Any of these various third parties may be authorized to use your information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control, and you agree that we are not responsible or liable for any of their actions or omissions. Additionally, you agree that we may use and disclose all such information so submitted to such third parties in the same manner in which we are entitled to use and disclose any other information that you submit to us.
Any third party with whom we are allowed to share your personal information is authorized to use your personal information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control, and you agree that we are not responsible or liable for any of their actions or omissions. Those who contact you will need to be instructed directly by you regarding your preferences for the use of your personal information by them.
SURVEY AND CONTESTS: From time to time, our site requests information from users via surveys or may offer contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as postal code and age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.
BUSINESS TRANSACTIONS: As we continue to develop our business, we may at some future date become involved in a transaction in which one of our business units may be acquired or considered for acquisition by a third party. In such circumstances, your personal information would be transferred and/or could be the subject of due diligence investigations by the third party. In the event that Makiska goes through a business transition, such as a merger, being acquired by another company, selling all or a portion of its assets, or enters bankruptcy, customers' personal information will, in most instances, be part of the operations or assets transferred. You agree that we or our successors may do so without your further express consent, and you agree that the successor may continue to possess and use the information conveyed in accordance with the terms of this policy. If as a result of the business transition, the customers' personally identifiable information will be used in a manner different from that stated at the time of collection customers will be given choice consistent with our "Notification of Changes" section below.
SECURITY: We have several different safeguards to protect your information, which include physical, technical (such as firewalls and industry-standard SSL encryption to protect data transmissions), and procedural methods. All of these comply with federal regulations and responsible business practices.
All of our customers' information, not just the sensitive information mentioned above, has restricted access at Makiska. Only employees who need the information to perform a specific job (for example, order clerk, sales representative, or a customer service representative) are granted access to personally identifiable information. Access to the information is made via a password-protected site. Each time an employee needs to access information, they must enter their password to gain access to the information. Furthermore, employees are kept up-to-date on our security and privacy practices. Employees are periodically notified and/or reminded about the importance we place on privacy, and what they can do to ensure our customers' information is protected.
Makiska reserves the right, but has no obligation, to monitor all services used on the site. Makiska shall have the right to remove or report any material that violates, or is alleged to violate, the law or our terms of usage. Information may be released when we believe, in good faith, that such release is reasonably necessary to: (1) comply with applicable law or to assist governmental or legal requests; (2) operate the service properly or enforce or apply the terms of any of our site visitor terms, conditions and agreements; or (3) protect the rights, property or safety of our site visitors and/or any third parties.
SITE AND SERVICE UPDATES: Makiska may send the user site and service announcement updates which contain important information about the service. We communicate with the customer to provide requested services and in regard to issues relating to their account via e-mail or phone.
CORRECTING / UPDATING PERSONAL INFORMATION: If site visitor's personally identifiable information changes (such as address or E-mail), or if site visitor no longer desires to receive voluntary information from Makiska, we will endeavour to correct, update or remove that user's personal data from our database.
For this reason, you always have the ability to update, change or delete information collected by the site, to unsubscribe from any internal or third party mailing or telephone contact list at any time, and to opt out of receiving third-party ads, promotions and offers from the site directly, and to opt out of further disclosure by the site of contact information to third-parties for such purposes. To make changes to your account, change your information/privacy preferences, you may do so at any time by logging in to your account and editing your settings. Please be aware that it may take some time for the changes you make to take effect, and we thank you for your patience. Please note that changing or deleting your information will only change or delete the data in our database for purposes of future activities on the site and for managing future communications from the site. These changes and deletions will not change or delete emails or information that we may have already forwarded to other site visitors or credit card companies or any other third parties.
You can access and correct your personal information by sending a written request to our address. At the time of your request, we may require you to provide specific information in order to permit us to verify your identity. In the event that any of your personal information is found to be incomplete or inaccurate, we will take reasonable steps to correct your personal information record.
Please note that there may be instances where we may not be able to permit you to access or correct your personal information. Examples of this could include personal information which:
- contains references to another person(s),
- would involve the disclosure of confidential information,
- could result in harm or loss to another person(s),
- could interfere with the activities of law enforcement agencies or statutory bodies,
- is not readily retrievable, or where the cost of retrieving it would be prohibitive or disproportionate to its value or usefulness,
- has already been destroyed due to legal requirements, or because its continued retention was unnecessary,
- is subject to solicitor-client or litigation privilege, or
- cannot be disclosed for legal reasons.
Document release date: May 23, 2010